skip to Main Content


Lara O’Connor Hodgson, President and CEO of Now, serves as an Entrepreneur in Residence at Harvard Business School and is an internationally recognized speaker, leading seminars on creativity, innovation and access to capital.

Prior to Now, Lara co-founded Nourish (the manufacturing company), and Insomnia, LLC, a firm specializing in investment, development, and management of complex and innovative “world-changing” projects. Her background also includes 5 years with Dewberry Capital Corporation, an Atlanta-based commercial real estate development and investment firm, where she served as the company’s Chief Marketing Officer and Chief Operating Officer.

Her product experience includes Dunk, a performance footwear and apparel manufacturing/retail company built on the concept of mass customization and founded with Shaquille O’Neal & Mike Piazza, where she served as Executive Vice President.

Lara received an MBA from the Harvard Business School, and a BS in Aerospace Engineering with highest honors from the Georgia Institute of Technology. Today, she serves as a Trustee of the Georgia Tech Foundation in addition to other Boards. E&Y recognized Lara as a 2018 Finalist for the Southeast Entrepreneur of the Year.


Read Lara’s story of how frustrations with slow-paying customers led her to co-create NowAccount—the solution to that solves cash flow headaches for business owners so that they can grow fearlessly. 

Back To Top