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The Story of Now

Now was started by entrepreneurs, for entrepreneurs.

In 2010, we created NowAccount because we were sick of waiting for our customers to pay. Initially, we celebrated when we landed a big contract, but weeks and weeks would pass and payment would still be outstanding. We needed working capital to continue business operations and our cash was tied up in our invoices.

Everyone told us to get a line of credit or try factoring, and we thought, “Why should we have to borrow money or factor when we are the free bank to our customers? There had to be a better way!”

We know other businesses have the same frustration with invoicing, so we created NowAccount to help.

Lara Hodgson speaking at Venture Atlanta Lara Hodgson, Founder and CEO of NOW Corp, speaking at Venture Atlanta

Now's Mission, Vision, and Values

Now’s mission is to enable businesses to grow fearlessly.

Now’s Vision is to create a world where diverse businesses of all sizes have access to capital, commerce, and customer opportunities.

We value O.N.E.G.O.A.L.

Optimism-We are hopeful and confident about the future. We see the potential in everything and everyone. If a business owner feels defeated when they arrive at our door, we lift them up.

Network: We hold our network in high regard. We believe in connecting people and the power of community.

Ethical-We are honest. We are available and accessible. We are upfront and transparent.  We partner with good people and businesses.

Grit-We are wildly courageous and spirited.  We approach challenges with fortitude.

Original thinking. We are able to create things from nothing. Our thoughts are focused, analytical, and creative. We have a willingness to learn. We develop ideas.

Advocacy: We are entrepreneurs who advocate for other entrepreneurs. We are a group that fights every day to level the playing field for business owners everywhere.

Liberty and Justice for all- diversity, equality, fairness, inclusion, listening, seeing. Being seen (telling our story and those of our clients). We work with people that fall on every end of the spectrum and we love that. We serve the heartbeat of the American economy.

Now has been covered by:

Venture Atlanta logo
Huffington Post logo
forbes logo
CNBC logo
PBS logo
E&Y Entrepreneur of the Year logo

How does NowAccount work?

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