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The Story of Now

Now was started by entrepreneurs, for entrepreneurs.

In 2010, we created NowAccount because we were sick of waiting for our customers to pay. Initially, we celebrated when we landed a big contract, but weeks and weeks would pass and payment would still be outstanding. We needed working capital to continue business operations and our cash was tied up in our invoices.

Everyone told us to get a line of credit or try factoring, and we thought, “Why should we have to borrow money or factor when we are the free bank to our customers? There had to be a better way!”

We know other businesses have the same frustration with invoicing, so we created NowAccount to help.

Lara Hodgson speaking at Venture Atlanta Lara Hodgson, Founder and CEO of NOW Corp, speaking at Venture Atlanta

Now's Mission and Vision

Now’s mission is to enable businesses to grow fearlessly.

Now’s Vision is to create a world where diverse businesses of all sizes have access to capital, commerce, and customer opportunities.

Now has been covered by:

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forbes logo
CNBC logo
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E&Y Entrepreneur of the Year logo

How does NowAccount work?

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