The Story of Now
Now was started by entrepreneurs, for entrepreneurs.
Now was created by entrepreneurs, for entrepreneurs.
In 2010, we created NowAccount ® because waiting for our customers to pay their invoices was causing our business to grow out of business. Initially, we celebrated landing big contracts and getting big orders from customers, but weeks and weeks would pass before invoices would get paid. We needed working capital to pay our suppliers and our employees but our cash was tied up in our unpaid invoices. Basically we were a free bank to our customers.
Everyone told us to get a line of credit or try factoring (we call factoring the “f word”), and we thought, “Why should we have to borrow money or factor when we are the lender? There had to be a better way!”
Now there is a better way! (every pun intended). With NowAccount, businesses can get paid their actual revenue immediately without being forced to turn to risky and expensive loans or factoring.