Before NOW, Lara started Nourish, and then shut it down.
The company sold a patented children’s product to small retailers.
Growth was very good—so why did she shut down the business?
See, Nourish had a big win, which ended very badly.
They received a large order from a national retailer.
Every business owner dreams of such a thing.
But, what if the opportunity puts you out of business?
NOW HAS BEEN COVERED BY:
THE SHACKLES OF SUCCESS
The Nourish team finished high-fiving receipt of the big order.
And, Lara was stricken with fear.
The order had 30-day terms.
Lara knew net-30 invoices aren’t paid for 65 days or more.
How could she pay her suppliers and employees?
Like many businesses before, Nourish was growing to death.
They had a cash crunch. All the growth capital was being used to finance the customer purchase.
WHY AM I THE FRIGGIN' BANK?
Lara was familiar with the pains of bank loans, lines of credit, and A/R factoring.
Why borrow money just to finance the customer?
Raising equity was expensive and diluted her ownership.
So, Lara asked herself a big question, “Why am I the bank?”
“Why would I borrow money only to lend it to my customers for free?”
After all, an invoice is a free loan, she thought.
“There has got to be a better way.”
THE AHA MOMENT—GET PAID NOW!
While having lunch at a restaurant, she had the aha moment.
Retailers don’t wait to get paid—they take credit cards.
It doesn’t matter when the customer pays their credit card bill.
So, Lara and her business partner took the credit card concept and re-engineered it.
They invented a never-before-seen method of B2B payment.
Today, NOW gives U.S. businesses a new way to get paid—it feels like the customer paid with a credit card, but no credit card is used.
WITH NOWaccount COMPANIES GET PAID NOW
NOW’s first product, NOWaccount, solves Lara’s problem.
NOW helps small and mid-sized companies get paid immediately.
With it, invoicing feels like taking a credit card for payment.
Get your revenue immediately, and use your own capital to grow.
Use NOW alongside loans and lines of credit, and avoid factoring.
If your customer doesn’t pay, NOW takes the risk.
NOW is debtless growth capital—NOW you can Grow Fearlessly™.
REVENUE FUNDS GROWTH
You can use your own revenue to fund your growth.
You can finally take that big project or order.
You can buy additional equipment and materials.
You can hire more employees and launch new products.
You can replace A/R with cash on the balance sheet.
You can improve your credit score.
You can avoid bank loans and A/R factoring that put liabilities and debt on your balance sheet.
WHO NEEDS GROWTH CAPITAL?
Most growing B2B and B2G businesses face the cash crunch.
Services in consulting, staffing, software, and training do.
Agencies, media properties, outsourcers, and contractors do.
Accountants, wholesalers, distributers, and manufacturers do.
IT services, engineers, facilities management, and writers do.
None of these businesses get paid on the day of delivery, until NOW.
NOW solves the cash crunch problem so companies can Grow Fearlessly™.
HOW IT WORKS
1. You deliver your goods or services to your customer.
2. You send your invoice immediately.
3. You get paid in 30-60-90 days (or never).
1. You deliver your goods or services the same way to your customer (the same way).
2. You send your invoice to the customer (the same way) and also upload to NOW or via Quickbooks.
3. You get paid in less than 5 days—your customer remits payment to a NOW lockbox or account.
Meet Our Clients
HIGH GROWTH MANUFACTURER
AS SEEN ON SHARK TANK
SOFTWARE DEVELOPMENT FIRM
WITH A 246% CAGR
MANUFACTURING, SUPPLIES, AND EQUIPMENT
NOW's GROWTH CAPITAL WEBINARS
Managing Cash Flow
The Ugly Truth About Cash
NOW Corp provides growth capital by re-engineering B2B payments and redefining how businesses get paid. Headquartered in Atlanta, GA, NOW’s mission is to eliminate accounts receivable for all businesses that sell to other businesses and governments. The company's first product, NOWaccount®, enables businesses to get paid immediately—in a way that feels like accepting a credit card for payment even when a card is not offered and an invoice is required. NOW proudly serves businesses across the US who sell to business and government customers across the globe.