THE STORY OF NOW
Before NOW Corp®, Lara started Nourish, and then shut it down.
The company sold a patented children’s product to small retailers.
Growth was very good—so why did she shut down the business?
See, Nourish had a big win, which ended very badly.
They received a large order from a national retailer.
Every business owner dreams of such a thing.
But, what if the opportunity puts you out of business?
Lara Hodgson, Founder and CEO of NOW Corp, speaking at Venture AtlantaNOW CORP HAS BEEN COVERED BY:
THE SHACKLES OF SUCCESS
The Nourish team finished high-fiving receipt of the big order.
And, Lara was stricken with fear.
The order had 30-day terms.
Lara knew net-30 invoices aren’t paid for 65 days or more.
How could she pay her suppliers and employees?
Like many businesses before, Nourish was growing to death.
They had a cash crunch. All the growth capital was being used to finance the customer purchase.
WHY AM I A FREE BANK TO MY CUSTOMERS?
Lara was familiar with the pains of bank loans, lines of credit, and A/R factoring.
Why borrow money just to finance the customer?
Raising equity was expensive and diluted her ownership.
So, Lara asked herself a big question, “Why am I the bank?”
“Why would I borrow money only to lend it to my customers for free?”
After all, an invoice is a free loan, she thought.
“There has got to be a better way.”
THE AHA MOMENT—GET PAID NOW!
While having lunch at a restaurant, she had the aha moment.
Retailers don’t wait to get paid—they take credit cards.
It doesn’t matter when the customer pays their credit card bill.
So, Lara and her business partner took the credit card concept and re-engineered it.
They invented a never-before-seen method of B2B payment.
Today, NOWaccount gives U.S. businesses a new way to get paid—it feels like the customer paid with a credit card, but no credit card is used.
WITH NOWaccount COMPANIES GET PAID NOW
NOW Corp’s first product, NOWaccount, solves Lara’s problem.
NOWaccount helps small and mid-sized companies get paid immediately.
With it, invoicing feels like taking a credit card for payment.
Get your revenue immediately, and use your own capital to grow.
Use NOWaccount alongside loans and lines of credit, and avoid factoring.
If your customer doesn’t pay, NOW Corp takes the risk.
NOWaccount is debtless growth capital—NOW you can Grow Fearlessly™.
REVENUE FUNDS GROWTH
You can use your own revenue to fund your growth.
You can finally take that big project or order.
You can buy additional equipment and materials.
You can hire more employees and launch new products.
You can replace A/R with cash on the balance sheet.
You can improve your credit score.
You can avoid bank loans and A/R factoring that put liabilities and debt on your balance sheet.
WHO NEEDS GROWTH CAPITAL?
Most growing B2B and B2G businesses face the cash crunch.
Services in consulting, staffing, software, and training do.
Agencies, media properties, outsourcers, and contractors do.
Accountants, wholesalers, distributers, and manufacturers do.
IT services, engineers, facilities management, and writers do.
None of these businesses get paid on the day of delivery, until NOW.
NOWaccount solves the cash crunch problem so companies can Grow Fearlessly™.
HOW IT WORKS
WITHOUT NOWaccount
1. You deliver your goods or services to your customer.
2. You send your invoice immediately.
3. You get paid in 30-60-90 days (or never).
WITH NOWaccount
1. You deliver your goods or services the same way to your customer (the same way).
2. You send your invoice to the customer (the same way) and also upload to NOW Corp or use QuickBooks Online.
3. You get paid in less than 5 days—your customer remits payment to a NOW Corp lockbox or account.
Meet Our Clients
HIGH GROWTH MANUFACTURER
AS SEEN ON SHARK TANK
SOFTWARE DEVELOPMENT FIRM
WITH A 246% CAGR
MANUFACTURING, SUPPLIES, AND EQUIPMENT
