The Story of NOW
HOW IT ALL STARTED
It’s a story with an unexpected twist.
Before NOW Corp, Lara started Nourish.
The company sold a patented children’s product.
And, sales growth was good.
Then, she started selling to national retailers.
Every business owner dreams of these customers.
But, the growth threatened to put her out of business.
NOW has been covered by:
THE AHA MOMENT OF THE STORY
The aha moment came while having lunch at a restaurant.
Retailers don’t wait to get paid—they take credit cards.
It doesn’t matter when the customer pays their card’s bill.
So, Lara and her business partner re-engineered the concept.
They invented a never-before-seen method of B2B payment.