skip to Main Content


Haddy joined the Now team shortly after its founding and built the credit and operations teams from the ground up. As the Vice President of Credit, she leads a talented team of Risk and Operations professionals dedicated to helping small and mid-sized businesses grow fearlessly.

Prior to joining Now, she worked as a Senior Underwriter and Credit Analyst at FTRANS Corp. During her 6 years at FTRANS, she played a vital role in creating risk models and in developing and maintaining an internal receivables management system, underwrote and managed asset-based loans, and managed credit risk on all accounts.

Haddy is also the Founder and CEO of Elev8 Foundation, Inc., a non-profit organization that helps provide educational, health, and financial resources to children and related benefits to mothers in underserved communities in the US and abroad. Elev8 operates with a mission of ensuring that every child in these communities flourishes in a safe environment, with adequate and affordable access to quality education and health services. Prior to starting the foundation, she volunteered with the Cobb County Juvenile Court in Georgia as a Court Appointed Special Advocate (CASA).

Haddy received a BA in French Language and International Business with a minor in Finance from Georgia State University and an MBA from University of Phoenix.

Haddy Jallow Coulibaly
Back To Top