Why Now
Too many businesses are stuck waiting on money they've already earned. Now helps them fix that without loans or awkward customer conversations.
Cash flow is still killing growth.
Most operators don’t get paid for 30, 60 even 90 days. That delay slows everything: hiring, fulfillment, expansion, innovation. And the old fixes like loans, net terms or invoice factoring only create more risk or friction.
You shouldn't have to
wait to grow.
wait to grow.
Now was built for one job: help B2B businesses unlock revenue that’s already theirs. We call it Revenue On Demand: a simpler, operator-first way to get paid when you want, without changing your systems or chasing your customers.
You're not borrowing.
You're in control.
Now is not a loan. It's not factoring. And it's not a marketplace. Your business stays the biller of record. Your customers stay yours. You decide when to use it. There are no long-term contracts, no blanket commitments and no debt on your books.
Built for B2B businesses with
big plans.
We serve SMBs across professional services, consulting, media, manufacturing and more. If your business does great work and waits to get paid, Now can help.
Used by businesses across industries to unlock millions in revenue
Backed by world-class investors who believe in operator-first finance
Built by people who understand how growth actually works
Want to see if Now is a fit?
Talk to a specialist who understands your business and your goals.