How Now works:
Now® was built for one reason: to give B2B operators a better way to get paid. Not with loans. Not with factoring. But with Revenue On Demand™, a new model that puts you in control. Built to match how your business runs today.
This is the flow modern B2B teams use to turn earned revenue into action without waiting on net 30, 60 or 90 delays.
What doesn’t change
There is no disruption to how your business runs. You simply control when the revenue arrives.
Use Revenue On Demand
when it matters most
Built to be simple.
Designed for control.
- No debt
- No personal or business risk, unless there’s fraud or bad faith
- Just update your remittance address
- Your revenue, available on your schedule
Want to see what it looks like for your business?
Need a walkthrough first? Talk to our team
Is this a loan?
No. You’re not borrowing money. You’re simply choosing when to get paid for work you’ve already done. There’s no interest, no repayment schedule and no debt on your balance sheet.
Does my customer know I’m using Now?
Yes, but nothing changes in how they work with you. Your business name stays on the invoice, your terms stay the same, and you stay in control.
The only update is the remittance address, which is revised so the payment goes to Now. The invoice still shows your business as the biller, and your relationship with the customer doesn’t change. Unlike traditional factoring, you don’t reissue the invoice or change the party billed. That means your contracts and customer trust stay intact.
How should I explain using Now to my customers?
Many operators simply say they’re using Now to choose when they get paid. Your customer still receives the same invoice from your business, on the same terms.
A typical way to explain it:
“Now helps us manage payment timing, so we can invest ahead and keep everything running smoothly on your end.”
You are not changing the relationship. You are simply taking control of your payment timing.
Do I have to fund every invoice through Now?
No. You stay in control. Choose which customers and invoices to activate based on timing and need. You can use Now as often or as selectively as you like. It is not all or nothing.